How to apply Organizational Leadership in Education Administration Vision and Goal Setting Organizational leaders in education...

Marketing budgets are significant, particularly in the nonprofit sector. Due to limited resources, the CEO is also the CFO, COO, and CMO. Creating a marketing budget that reflects short-term performance and long-term investments may positively correlate with donor relationships, client services, and operations. Dr. K. Shelette Stewart (2017) asserts, "marketing is a means for influencing others to buy into lifestyle enhancement regardless of whether the benefits take the form